Tell me and I forget; teach me and I may remember; involve me and I learn – Benjamin Franklin
Compliance officers once relied on static PowerPoints and email reminders for their training materials. However, the employees they need to reach now receive information through a variety of multimedia, from videos to VR. Trainers should effectively engage with their audiences if they wish to successfully educate them. This necessitates the visual storytelling tactics employed by micro-training videos. Experts agree story-telling is powerful.
Training requirements offer opportunities to increase engagement and involvement, a key to Sustainable Governance. To maximize their effectiveness, training programs should be visual, verbal and narrative in form. “Facts are not persuasive,” Columbia University business professor Chuck Garcia recently declared on the What’s Ethical podcast. “Facts are always open to interpretation unless there is an explanation of the context.” Micro-training videos provide this necessary context by which facts are illuminated and actions are molded.
In their paper “Video Streaming and Online Learning,” Taralynn Hartsell and Steve Chi-Yin Yuen detail a plethora of pedagogical advantages that educational video delivers to modern learners, including greater engagement, direct demonstration of key concepts and visualization. In addition, microlearning’s online component allows for a customizable learning experience that can be onboarded as needed, wherever the learner may be in the world. If paired with narratives which integrate elements of behavioral economics into their storylines, micro-videos can perform a valuable role in your goal of creating an effective compliance program.
The goal of training is to be the anchor of an effective compliance program that is always evolving, learning and improving. Alongside ROI assessments, micro-training videos are key tools towards showing management that your efforts are delivering a competitive advantage.
Beth Haddock is author of Triple Bottom-Line Compliance – How to Deliver Protection, Productivity and Impact, and advocates delivering sustainable compliance that increases brand protection, risk mitigation, productivity, and employee engagement.